Congratulations! You are now part of one of the biggest families in the world, the Texas Tech Family. As a store that has been Alumni owned and Student operated since 1975, we know a thing or two about our great University. We have been through it all. Whether it's cheering on the basketball team in March Madness or packing the Jones for another big game, we've done it. With all of those years of experience we have compiled a complete list of essentials for all of the newest members of our Texas Tech Family. We hand picked hundreds of items just for you and put them all in one place! So have fun browsing our newest collection and Wreck'Em Tech!!!